San Francisco, California; Rio de Janeiro, Brazil; Kingston, Jamaica -- February 18, 2007—
BIG HOUSE Studio, San Francisco—California’s creative epicenter—welcomes the Lunar New Year with the announcement of the “Catch a Fire 2007” campaign for the year the Fire Pig (Ding Hai), the 12th and final sign of the Eastern Zodiac.
At BIG HOUSE, we’ve been studying the stars and this year is special. This is not just a Fire Pig, if you haven’t heard yet, it’s a Golden Fire Pig. In addition to the 12 year animal cycle, it is also the culmination of another cycle that consists of the five elements of traditional Chinese philosophy: wood, fire, earth, metal, and water. Because fire is red or yellow and red is a lucky color, those born under the year of the Fire Pig are doubly blessed—and everyone gets to enjoy a little more luck. When further calculations are made using the principles of Ying and Yang, we find ourselves in the year of the Golden Pig, which happens once every six centuries! What does all this mean? Could this really be your once-every-600-years chance to realize your greatest potential—or is it all just hogwash? It’s up to you to make it true.
The Year of the Fire Pig symbolizes the final harvest of the fruit of one’s labor. Don’t wait another year to start a new creative process. Catch a Fire now at BIG HOUE Studio and our creative staff will help you make the most of the Golden Fire Pig!
Stay tuned for more details about Fire: Element #1 of the Catch a Fire campaign!
About BIG HOUSE Studio
Established in 1998 to capture the creative energy unleashed by the Internet and digital photography and film, BIG HOUSE Studio’s exclusive client list includes many of the world’s best-known photographers, a select group of local celebrities and executives, and a diverse array of global brands such as Adobe, Siemens, Forbes, Lamborghini, 7x7, Wired, GenArt, eBay, Williams-Sonoma, Pony, Adidas, and many others.
For more information on BIGHOUSE Studio, go www.bighousestudio.com
Email: fire2007@abighouse.com
Tel. +1 415 865 1441
